How are Italian cheeses perceived abroad? Thanks to an AI-based analysis tool that reads articles, reviews, and digital content in English, it has been found that the narrative is based on three pillars: tradition, craftsmanship, and origin. A narrative that speaks primarily to those who are already familiar with the product. What is somewhat lacking is the usage narrative: how it is eaten, when, and why to choose it. In markets without a cultural link to Italy, this can make the difference between a product being chosen and one left on the shelf.
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