About the Masterclass
A masterclass dedicated to the cheese cart as a front-of-house tool: from the selection and arrangement of wheels to the correct serving temperature, from daily maintenance to cleaning utensils, and hygiene rules to ensure preservation during service. It will delve into presentation and storytelling techniques at the table, managing rotation times for displayed cheeses, and the commercial benefits of a well-curated service: increased perception of quality, higher average transaction value, and customer loyalty through a direct and memorable experience.
Ze Pé’s iconic Cheese Trolley meets the very best of the Cheese Valleys, selected by Latteria di Branzi, alongside Grana Padano from the Famiglia Zanetti selection.












